Strategic Narrative & Storytelling

·         Deliver integrated earned-media, influencer, and affiliate plans that translate brand priorities into clear, differentiated stories.

·         Establish message hierarchies, product narratives, and editorial roadmaps aligned to cultural moments, seasonality, and consumer needs.

·         Produce compelling external communications that improve message consistency, relevance, and action across channels.

Earned Visibility & Commercial Influence

·         Increase high-quality brand and product coverage through always-on and campaign-based outreach to priority media and commerce publishers.

·         Expand product inclusion and affiliate activity that contributes measurable traffic, engagement, and attributable revenue.

·         Create high-impact briefings, events, activations, interviews, and product-seeding opportunities that advance communication goals.

Influencer, Affiliate & Media Partnerships

·         Build and sustain trusted relationships with priority journalists, creators, affiliates, publishers, and their management teams.

·         Develop an always-on pipeline of brand-aligned partners who extend reach and credibility with key audiences.

·         Ensure contracted partners deliver quality, brand-safe work on time and in alignment with campaign and commercial objectives.

Brand Reputation & Risk Stewardship

·         Maintain proactive issues and crisis-readiness plans in partnership with Digital Commerce, Brand Communications, and Brand Marketing leaders.

·         Monitor coverage and conversation to identify opportunities, misinformation, emerging risks, and issues requiring correction or escalation.

·         Protect brand integrity through disciplined partner vetting, brand-safety standards, and accurate information sharing.

Cultural Intelligence & Cross-Functional Alignment

·         Identify cultural, media, creator, and commerce trends that create timely opportunities for brand and product storytelling.

·         Lead cross-functional ideation and provide clear recommendations that align internal stakeholders around priorities and activation plans.

·         Equip partners with actionable insights on changes in the earned-media, influencer, affiliate, and AI-aided search landscapes.

Influence Mapper:

Connects people, platforms, and ideas to build coordinated pathways of influence that advance brand and business outcomes.

Narrative & Story Mastery:

Transforms complex information into clear, compelling stories that build understanding, relevance, and action.

Nimble & Efficient:

Delivers meaningful outcomes at pace, adapts quickly to new information, and maintains momentum through changing priorities.

Detail Oriented:

Protects accuracy, consistency, and quality by identifying risks, errors, and contradictions before they affect the brand.

Problem Solver:

Takes ownership in ambiguous or high-pressure situations and mobilizes the right partners to resolve issues effectively.