Consumer-Driven Product Design

·         Delivers bra concepts, silhouettes, CADs, line drawings, and prototypes that reflect brand strategy, consumer needs, fit expectations, and seasonal assortment direction.

·         Translates trend, marketplace, and consumer insights into designs that strengthen brand relevance and support commercial growth.

·         Creates product solutions that balance comfort, support, aesthetics, wearability, and consumer value.

Cost-Conscious Product Development

·         Selects fabrics, components, pad constructions, and molding solutions that achieve the desired user experience while supporting target cost, quality, and margin goals.

·         Partners with Product Engineering and suppliers to evaluate construction options, resolve feasibility concerns, and protect design intent.

·         Makes informed trade-off recommendations that support consumer appeal, manufacturability, and profitability.

Seasonal Calendar Execution

·         Moves design work through the seasonal product development calendar with timely decisions, accurate technical direction, and clear communication to cross-functional partners.

·         Completes design deliverables, sample reviews, revisions, and presentation materials on schedule to support line development milestones.

·         Anticipates issues that may impact timing, quality, or adoption and proactively escalates solutions.

Cross-Functional Line Adoption

·         Partners with Merchandising, Marketing, Product Engineering, Mold Technicians, Fabric Development, suppliers, and customers to refine designs, support assortment decisions, and drive successful product adoption.

·         Communicates design intent clearly through sketches, CADs, tech packs, sample feedback, and presentation materials.

·         Incorporates stakeholder feedback while maintaining alignment to brand direction, consumer needs, and business priorities.

Category and Trend Leadership

·         Maintains strong category expertise through competitive shopping, marketplace research, best-seller analysis, and trend translation that informs new style creation and current style evolution.

·         Identifies opportunities to refresh existing products, introduce new solutions, and address emerging consumer preferences.

·         Shares relevant trend and competitive insights that help shape seasonal design direction and assortment strategy.

Process Excellence:

Improves and follows design and development processes that enable efficient seasonal execution, accurate technical handoffs, and consistent product outcomes.

Customer and Consumer Focus:

Designs with the end consumer, internal customers, and external customers in mind, using feedback and marketplace insight to shape product decisions.

Action Oriented and Results Driven:

Prioritizes work, takes initiative, and drives timely completion of design deliverables that support business, assortment, and customer commitments.

Decision Making and Problem Solving:

Uses facts, category knowledge, fit evaluation, construction expertise, and cost considerations to solve design challenges and make sound product recommendations.

Technical Design Expertise:

Applies strong bra construction, pad development, molding, fitting, grading, sketching, and system skills to deliver designs that are technically feasible and commercially successful.