Brand and Business Growth

·         Deliver brand/category plans that support volume, profit, share, margin, and retailer growth objectives for assigned business areas.

·         Translate business priorities into clear marketing strategies that strengthen brand equity and improve consumer and customer relevance.

·         Monitor performance trends and recommend actions to close gaps, accelerate growth, and improve profitability.

Product Portfolio Strategy

·         Define and advance seasonal and long-range product roadmap priorities, including newness, assortment strategy, retailer.com content, and portfolio choices that align with consumer and customer needs.

·         Partner with Merchandising, Design, Sales, and Planning to ensure product strategies are commercially viable and consumer-led.

·         Evaluate assortment performance and recommend portfolio changes that optimize SKU productivity, retailer fit, and business return.

Pricing, Promotion, and Margin Management

·         Develop pricing, trade, and consumer promotion recommendations that achieve brand and retailer target margins while supporting sell-in, sell-through, and business profitability.

·         Manage promotion strategy and post-event analysis to identify opportunities to improve lift, ROI, and retailer execution.

·         Partner with Finance and Sales to balance competitive positioning, consumer value, and profitability requirements.

Insight-Led Decision Making

·         Use business analytics, forecasting reports, consumer trends, and performance metrics to identify opportunities, recommend actions, and clearly communicate implications to leadership and cross-functional partners.

·         Synthesize consumer, customer, financial, and marketplace insights into actionable recommendations that improve business decisions.

·         Create clear presentations and business updates that connect insights, risks, opportunities, and recommended next steps.

Cross-Functional Execution

·         Lead projects, creative processes, presentations, and business initiatives from concept through execution by aligning Marketing, Sales, Merchandising, Design, Finance, Planning, Forecasting, Distribution, agencies, and external partners around clear deliverables.

·        Integrate brand communications, media priorities, and advertising support into cross-functional plans to strengthen message consistency, improve consumer engagement, and ensure commercial initiatives are supported by clear communication and media activation priorities.

·         Establish timelines, decision points, accountabilities, and communication routines that keep initiatives moving with speed and discipline.

·         Resolve barriers, escalate risks, and align stakeholders to deliver work on time and with measurable business impact.

Team Leadership and Capability Building

·         Build a high-performing marketing team through coaching, prioritization, feedback, process discipline, and accountability for continuous improvement and business results.

·         Clarify expectations, remove obstacles, and help team members focus on the highest-value work and outcomes.

·         Develop marketing talent through timely feedback, coaching, stretch assignments, and consistent performance accountability.

Customer and Consumer Focus:

Uses customer, retailer, and consumer needs to guide strategy, strengthen relationships, and improve products, services, content, and business outcomes.

Decision Making and Problem Solving:

Applies facts, financial insight, analytics, and sound judgment to solve complex business issues and recommend timely, practical solutions.

Action Oriented and Results Driven:

Prioritizes effectively, takes ownership, moves work forward through ambiguity, and holds self and others accountable for measurable business results.

Process Excellence:

Simplifies complex work, improves cross-functional processes, and creates clear routines that support timely execution and continuous improvement.

Functional and Technical Leadership:

Demonstrates marketing, financial, analytical, presentation, and leadership capability while staying current on consumer, marketplace, and technology trends.