Retail Media Strategy & Execution

·         Develop and execute retail media strategies across retailer platforms including Amazon, Walmart, and other emerging retail media networks.

·         Build, launch, manage, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and other retailer advertising campaigns aligned to brand, category, and commercial objectives.

·         Monitor campaign performance daily and implement optimizations to improve efficiency, drive revenue growth, and maximize return on ad spend (ROAS).

·         Identify opportunities to expand successful campaigns while maintaining business performance and profitability targets.

·         Evaluate and implement DSP and advanced media solutions when aligned with strategic business objectives.

·         Apply a test-and-learn approach to audience targeting, bidding strategies, creative execution, and campaign structures to continuously improve performance.

Media Investment & Budget Management

·         Own retailer media budgets across brands, categories, marketplaces, and campaign types.

·         Develop investment strategies and allocate spend based on business priorities, performance trends, growth opportunities, and seasonal demand.

·         Monitor and analyze key performance metrics to ensure effective budget utilization and achievement of business objectives.

·         Optimize campaign structures, bids, and investment levels to improve media effectiveness and deliver measurable business results.

·         Provide recommendations to maximize revenue growth, market share, and profitability across retailer ecosystems.

Performance Analytics & Business Insights

·         Analyze campaign, category, and brand performance to identify growth opportunities and optimization priorities.

·         Translate complex performance data into actionable insights and strategic recommendations for stakeholders.

·         Develop reporting and performance narratives that clearly communicate media impact on business outcomes.

·         Stay current on retailer media platforms, industry best practices, and emerging trends to drive continuous improvement in program effectiveness.

Cross-Functional Collaboration

·         Partner with Brand, Marketing, Sales, and Digital Commerce teams to align media investments with broader business objectives.

·         Support product launches, promotional events, seasonal initiatives, and inventory-driven opportunities through coordinated media strategies.

·         Leverage retail media insights to inform assortment, content, merchandising, and growth initiatives across retailer platforms.

·         Collaborate with internal and external partners to ensure alignment on campaign goals, execution, and performance expectations.