Digital Shelf Performance & Conversion Readiness

·       Improve product detail page quality by monitoring content accuracy, attribute completeness, imagery, video, ratings, reviews, and conversion readiness across priority retail channels.

·       Translate digital shelf insights into clear recommendations that reduce customer experience friction and support measurable conversion improvement.

·       Identify content gaps, catalog issues, and retailer-specific requirements early enough to prevent negative impact to consumer experience or sales performance.

Launch Execution & Speed-to-Market

·       Lead cross-functional readiness for new product launches, assortment expansions, promotional activations, and retailer-specific content updates.

·       Establish launch scorecards, timelines, and readiness checkpoints that shorten cycle time and increase first-time-right execution.

·       Remove workflow bottlenecks by aligning internal partners, agencies, and account teams on expectations, ownership, and deadlines.

Content Syndication & Data Governance

·       Ensure product data, imagery, video, and enhanced content are accurate, complete, compliant, and successfully syndicated through tools such as Syndigo, Salsify, Bynder, and retailer portals.

·       Maintain strong data governance routines that reduce rework, prevent content discrepancies, and support scalable digital shelf workflows.

·       Partner with internal and external resources to keep content requirements aligned with changing retailer standards and platform capabilities.

Customer Feedback, Insights & Reporting

·       Monitor ratings, reviews, retailer analytics, and digital shelf dashboards to identify recurring customer experience issues and product/content improvement opportunities.

·       Deliver weekly, monthly, and quarterly performance readouts that highlight risks, wins, recommended actions, and prioritization based on conversion and customer experience metrics.

·       Provide actionable insights to Quality, Product Management, Brand, Marketing, and Sales teams to support continuous improvement of the online shopping experience.

Process Improvement & Capability Scaling

·       Standardize repeatable workflows, documentation, and best practices that improve efficiency across digital retail channels.

·       Scale successful pilots, tools, dashboards, and process improvements into sustainable operating models for broader channel execution.

·       Stay current on retailer portals, digital shelf monitoring tools, syndication platforms, and e-commerce operational trends to strengthen team capability.

Analytical Thinking & Conversion Focus:

Uses digital shelf data, retailer analytics, and customer feedback to identify friction points and prioritize actions that improve conversion readiness.

Project Management & Execution:

Coordinates multiple launches, updates, and promotional priorities with clear timelines, ownership, and follow-through.

Attention to Detail & Quality Control:

Maintains high standards for product data, imagery, video, attributes, and copy accuracy across retailer platforms.

Cross-Functional Influence:

Builds productive relationships with NAMs, Marketing, Creative, Product Management, agencies, and vendors to drive alignment without direct authority.

Process Improvement & Accountability:

Takes ownership for execution quality, resolves barriers quickly, and continuously improves workflows to reduce rework and increase speed.