Fruit of the Loom

Senior Digital Media Analyst

Job Locations US-KY-Bowling Green
Information Technology
Position Type
Regular Full-Time

Position Summary

The Senior Digital Media Analyst provides extensive analytical support for the eCommerce and Digital Marketing teams to enhance decision making and support the development and delivery of digital media initiatives. Responsibilities include campaign management, ad creative, budget management, keyword research, and monthly reporting to key stakeholders.  Further, this role assists with building the annual digital media plan, and supports the execution of an affiliate program, digital media tactics (at Amazon, Walmart, Target, Kohls, Macy’s, etc.), paid search initiatives (Google Ads and Microsoft Ads), email, and SMS.  This role partners with Sales, Marketing and Digital Marketing on overall and goals, and provides digital media recommendations, working with our ad partners and external digital agencies.  Key KPIs for this role include return on ad spend, driving site traffic, engagement, conversion, sales volume/value and consumer loyalty.

Specific Responsibilities

Digital Media: Collaborate with and support the Marketing and Digital teams on overall and goals. Provide guidance and assist as needed in developing digital media plans to support the brands’ business objectives.


Management of Paid Media: Manage the Digital Search agency and their handling of our paid digital programs. Provide goals and assess performance and integration of digital campaigns, content marketing and eCommerce activities, collaborating with internal departments, and external partners and agencies.


Analysis and Profitability of Paid Media: Track campaign and product performance against KPIs. Analyze site traffic, product assortment, conversion, sales volume, consumer behavior and consumer satisfaction, and make regular recommendations to optimize performance and improve our digital profitability. Interpret and share digital media results with marketing and sales teams.


eCommerce: Collaborate with and support the rest of the Digital team in growing the sites. Provide guidance and assist as needed with email, affiliate, marketing and search related to these sites.


Digital Brand Voice: Partner with Brand Communications within each Brand to ensure consistency of Brand message across Digital Media.


Minimum Qualifications

  • Bachelor’s degree in marketing, digital marketing, business, a related field, or a combination of education and work experience deemed equivalent to a bachelor’s degree.
  • Strong verbal and written communication skills
  • Experience with Google Analytics, Google Ads and Salesforce suite, or similar eCommerce tools, required
  • Proficiency in Microsoft Office suite (Excel, PowerPoint, Word, ) required
  • Entrepreneurial mindset with ability to work cross-functionally

Self-starter with excellent communication skills, attention to detail and ability to multi-task and meet deadlines in a fast-paced environment.

Minimum Job Experience Required

3+ years of job experience in eCommerce, preferably managing media dollars across brands and tactics.

Company Information

We offer competitive pay & benefits including medical, dental, vision, life, & disability insurance, vacation, holidays and 401k.


We are committed to creating a workplace where everyone is treated with respect and empowered to contribute equally. We want to foster a culture of belonging for all employees, and we are focused on attracting, retaining, and developing diverse talent. We believe our differences make us stronger, and for this reason, we are committed to diversity and inclusion practices in our organization


Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protect veteran status, disability or any other protected status.


EOE/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity


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